Schwarzkopf Brilliance Intense Permanent Colour Gem Collection 05 Dark Ruby with Ruby shine-effect, is an iridescent cool shade inspired by precious gemstones, formula containing gemstone extract and intense, long-lasting colour - permanent. Intense, Long Lasting Colours with Ruby Shine-Effect. The colour pigments inspired by the Ruby, a precious gemstone known for its eye-catching brilliant shine, are infused into the innermost layers for a shimmering colour and polished result. Reveal luxurious Ruby colour effects! The Brilliance formula, with Diamond Gloss Serum delivers intense, fade-resistant and long-lasting colours with perfect grey coverage.� Professional Quality at Home. Thanks to the expertise of Schwarzkopf, Brilliance gives you a professional quality colour at home. View more