PRO:VOKE Touch Of Silver Colour Care Purple Conditioner contains Optical Brighteners to prevent colour build-up and dulling for beautiful, bright and healthy hair everyday of the week.� The creamy formula, helps strengthen and repair damaged hair by infusing extra moisture for an improved smooth and silky texture. With optical brighteners, this conditioner instantly boosts shine and keeps hair colour rich. By protecting the structure of the hair and preventing colour from dulling, moisture and softness are restored, leaving hair feeling nourished and deeply moisturised. Suitable for blonde, silver, platinum, white or grey hair. View more