A shampoo that seals colour inside the fibre, protects against UV rays & deeply nourishes to prolong colour, radiance & shine. Shop Elvive Colour-Protect! L'Or�al Paris, the worldwide No.1 in hair colour* has created L'Or�al Paris Elvive Colour-Protect Shampoo with colour seal elixir, which seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance and shine. Intense colour, true tone, luminous hair: 80% of colourants retained even on fragile shades**. *AC Nielsen volume and value sales Jan-Dec 2013. **Consumer test on 204 women after application of the Colour-Protect Shampoo and Conditioner. Infused with linseed elixir, UV filters and nutritive concentrate Seals in colour, maintaning colourants in fibre Proven efficacy even on fragile colours Helps protect the hair fibre from external aggressions and accentuates your colour's radiance Coloured hair looks as beautiful as the first days View more