Schwarzkopf Live Salon Permanent 7-98 Violet Red has Salonplex technology for anti-damage care and up to 80% less hair breakage. The unique formula co-developed by hairdressers and colourists contains Salonplex technology to protect the hair during the colour process for longer-lasting and intense red colour results. Live Salon Permanent Reds. - Maximum intensity and long-lasting reds. - With anti-damage care for up to 80% less hair breakage(vs untreated hair). - Up to 100% professional grey coverage. Salonplex Technology. The Salonplex Anti-Damage Care Technology works in 2 steps: - It protects the hair from damage and reduces hair breakage up to 80%(vs untreated hair). - It coats the hair after colouring permanently sealing in the red pigments for long-lasting reds. The result: Cared for and protected hair for long-lasting and intense colour results. Live Salon Selection Guide: Live Salon Permanent: Unique formula with professional Salonplex technology protects hair from breakage during colouring for intense and longer-lasting results- Permanent. Live Salon Gloss: Gentle ammonia free colour for high gloss, intense shine and professional grey blending - Lasts up to 28 washes. Live Salon Colour Refresher: Refreshes colour and gloss in between colouring - Washes out. View more